Visual Rhetoric

1. Text without visual component

2. Visual without text

3. Adapted to a specific audience, purpose and context

4. Balance

5. Classification or grouping into categories

6. 6. Comparison and contrast (juxtaposition)

7. Description or details

8. Narration

9. Pattern (Repetition)

10. Point of view

11. Proportion

12. Unity

13. Emphasis

14. Conciseness

15. Tone

16. Ethos

17. Logos

18. Pathos

19. Figure-Ground contrast

20. Grouping by shape, spatial nearness, or division